Sales e-learning built around the way you sell

Turn your sales approach into practical and engaging digital training your team can use again and again.

With Grape, your salespeople can practise discovery, value communication, objections and closing in realistic scenarios – wherever they are, and whenever they need it.

And because the training is built around your business rather than a generic sales model, it feels relevant from day one. You bring the sales expertise. We bring the learning design and digital production that turns it into training people actually want to use.

How do we build it?
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Relevant, practical and built around your sales goals.

Build the sales skills and knowledge your people need in real conversations.

Sales training works best when people can recognise themselves in it. That is why we do not start with a standard course. We start with your organisation, your sales process and the situations where your people need to be able to perform.

Our learning consultants and digital learning specialists work with the expertise you already have, from sales leaders and experienced salespeople to subject-matter experts to identify the knowledge, behaviours and decisions that matter.

And if you do not have that expertise in-house, we can bring it to the table. Together with Harvest, a leading sales consultancy, we can provide the sales expertise and methodology needed to make sure the training is built on the right knowledge and placed in the right context for your organisation.

How do we build your sales e-learning

Kick-off Workshop

In collaboration with you and your team, we always kickoff with a workshop to determine topic, learning objectives, design, tools and roles.

Creative Learning Design

Here, the focus is on how the design should be designed, both to meet your design guidelines, but also to achieve the agreed learning objectives most effectively.

Story Development

A text-based storyboard gives a clear structure for the module. We review and customise it with your team before production starts.

E-learning Production

Once the storyboard is approved, production begins. We record audio and video and develop animations and gamification elements.

Implementation

We deliver the source files, test everything on your platform and provide ongoing support after launch.

We build, you approve

Our Soft Skills Cases

Customer meeting training at Spar Nord

Strategy training at Mercedes

Explainer for Freetrailer

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AI awareness e-learning at Lundbeck

A short 25-minute module on prompting, approved tools and responsible AI use, easy to roll out across the organisation.

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Projects

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Languages

25 min

Duration

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We can’t wait to help you with your e-learning!

For any questions, please reach out to Jens. Because Jens is a sweet sweet guy, he doesn’t want you to call and tire yourself. if you just put your information here, he will call you now.

Jens Hindkjær

Group CCO, Senior Partner

jhi@grapenordic.com
+45 2223 1212

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Frequently asked Questions

Companies can reinforce sales training with sales e-learning that gives teams repeated opportunities to practise key methods, customer situations and sales behaviours over time. Grape also has a strong advantage through Harvest, our sister company specialising in commercial consulting and physical sales training programmes. This makes it possible to combine face-to-face sales training with digital learning, creating a blended programme where classroom practice, follow-up e-learning and ongoing reinforcement support the same sales approach.
Sales training should cover discovery, customer needs, value, positioning, questions, objections, negotiation, next steps and the organisation’s sales process. Scenarios should reflect real products and buyers.
Sales training is designed for people who are responsible for winning, developing or growing customer relationships. It can support new salespeople, experienced account managers, commercial teams and sales leaders, with different learning paths depending on role, market and sales approach.
04Can sales training be customised to our organisation?
Grape can create sales training around your sales method, products, customer cases, objections and manager coaching just for your organisation. We can adapt scenarios, language, visual identity and level of detail, then deliver the learning to your existing LMS or host it for you. The result is scalable digital learning that feels relevant to the people who must use it.
Sales training can be measured through realistic sales scenarios, quizzes and manager feedback that show whether participants understand and apply the agreed sales approach. Follow-up can then focus on confidence, use of the sales process and where additional practice is needed. Where relevant, these learning insights can also be compared with commercial measures such as conversion, opportunity quality or sales performance.

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