ELECTRIC CARS ARE THE NEW BLACK
Mercedes is on track for their “all electric” goal. But with an entirely new type of car, a new type of questions, and new customer challenges, the sales people must be well prepared to answer questions and advise customers about electric cars, charging solutions, and charging providers.
Mercedes-Benz is one of the world’s best-known manufacturers of luxury cars and other vehicles. The company was founded in 1926 and is part of Daimler AG. Mercedes-Benz is known for producing a wide range of cars, trucks and buses.
Need
Sales Training
Customers since
2019
Solution
Blended learning
ONLINE PREPARATION
We have developed an e-learning program that is part of a blended learning program at Mercedes. The purpose of the e-learning modules is to provide the salespeople with a basic knowledge of the various topics so that they are better prepared for the sales training afterwards.
WHEN EXPLORING NEW LANDS
It was important for us to create an e-learning program that broke down the complex topics into smaller chunks. EVs, charging solutions and providers are new territory for many of these vendors, but the modules provide a simple entry point.
“We are in the middle of a transition phase from conventional cars to electric cars, and it is important that our salespeople can advise customers not only about the electric car itself but also about the various charging solutions and charging providers.“
Jens Lyngholm
Marketing Operations Vans, Mercedes Benz
DO YOU NEED TO IMPLEMENT BEHAVIORAL CHANGES, TOO?
E-learning is an effective way to implement behavioural change. Whether for workplace health, professional development or personal growth, e-learning can help create and sustain desired behavioural changes.
With e-learning, the target group receives:
- Flexibility
- Interactive content
- Customised learning
- Continuous evaluation
- Control over your own learning process
We’re passionate about doing away with boring e-learning! Our skilled team of learning designers, experienced consultants and sharp project managers focus on usability and innovative methods, so together we can strengthen your employees’ knowledge and skills.