Product training inspired by your experts, delivered by ours.
Grape’s learning designers extract your product knowledge straight from the source and structure it for each role. Whether you are launching a new product or rolling out a new feature, we turn that knowledge into interactive e-learning your whole organisation can use: from branching scenarios for sales teams and reference modules for people in the field to engaging introductions for new hires who need to understand the product before they meet a customer.
Modern, Interactive and in any language you need.
The product knowledge your whole organisation can win with.
Built on your product expertise, produced by our e-learning specialists, delivered at scale.
Role-specific adaptive paths mean your sales reps, service engineers, customer service team, and marketing partners each meet the new product from the angle that makes them effective in their role, whether that’s positioning it to a prospect, supporting it in the field, or explaining it to a customer.
Made by E-learning specialists: designed into microlearning people find engaging and easy to remember.
Built for you: Every programme is built on your strategy, your priorities and your data.
How do we build your product training e-learning
Kick-off Workshop
In collaboration with you and your team, we always kickoff with a workshop to determine topic, learning objectives, design, tools and roles.
Creative Learning Design
Here, the focus is on how the design should be designed, both to meet your design guidelines, but also to achieve the agreed learning objectives most effectively.
Story Development
A text-based storyboard gives a clear structure for the module. We review and customise it with your team before production starts.
E-learning Production
Once the storyboard is approved, production begins. We record audio and video and develop animations and gamification elements.
Implementation
We deliver the source files, test everything on your platform and provide ongoing support after launch.
We build, you approve
Our product training cases
AI awareness e-learning at Lundbeck
A short 25-minute module on prompting, approved tools and responsible AI use, easy to roll out across the organisation.
20
Projects
10
Languages
25 min
Duration
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Frequently asked Questions
01What is product training?
Product training gives employees and representatives the knowledge needed to explain, sell, support or use a product correctly. It connects features with customer needs, value and practical application. Grape has built product training for organisations including Coloplast, EGE, B.E.G. and Dansani/Scanbad.
02What should product training include?
Product training should include the product range, use cases, positioning, customer problems, how best to sell it, proof points, common questions, objections and role-specific tasks. Technical and commercial audiences may need different paths.
03Who is product training designed for?
Product training is relevant to different employee groups depending on role, responsibility and exposure. New hires, sales, service, customer support, technical teams and partners can all need product knowledge. The depth and examples should match how each group represents the product.
04Can product training be customised to our organisation?
Yes. Grape can customise product training around your products, customer situations, sales process and service requirements. We can adapt scenarios, language, visual identity and level of detail, then deliver the learning to your existing LMS or host it for you. The result is scalable digital learning that feels relevant to the people who must use it.
05How can we measure whether product training works?
A good way to assess product training is to check whether employees can explain the product correctly and make the right choices in realistic customer or product situations. Short quizzes and scenario-based questions can reveal gaps in product knowledge, while LMS data can show who has completed the training and where follow-up may be useful.
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