Digital training for all countries and partners.
Ege Carpets needed to strengthen global product training with a common toolbox, market understanding and clear product-need-match. Grape offered customized digital modules in a blended academy.
The result is a common language and higher motivation in sales – and sharper use of toolbox and unique selling points.
Ege Carpets is an international company with a focus on design and sustainability in carpet solutions. With sales and collaboration in a wide range of countries, there is a need for uniform training and common direction in commercial activities.
Need
Scalable product training
Solution
Product training – Blended academy
Customers since
2024
THE CHALLENGE
Digital training as cost-effective and just-in-time learning for all countries and partners in order to reduce costly attendance training.
Translated into practice, it meant:
- The training format should be able to be rolled out widely without major travel and time costs.
- The content should be relevant across markets and could be taken when the need arises (just-in-time).
THE SOLUTION
1) Tailor-made digital training modules
- The modules are aligned with the global commercial organization and are based on a targeted content mix:
- Product knowledge – so the value and application of the product meets the customer’s needs.
- Sales knowledge and sales strategy – so that methods, tools and language become common.
- Existing + new materials – to preserve the best and close gaps.
- Clarification in messaging – so that USPs and value propositions are communicated consistently.
2) Blended academy
- The digital modules are complemented by commercial training in a blended format:
- Workshops – for joint training on sales methodology and tools.
- Leadership development – so that management can support, demand and embed the the new practices.
3) Availability and lifetime
- Across time and place – so learning can be completed, repeated and reinforced at your convenience.
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- Long-term durability – so that the content can live for a long time and support onboarding and upskilling on an ongoing basis.
RELATED PRODUCT:
RESULTS
- Common sales toolbox → digital modules + workshops that standardize concepts and practices.
- Understanding the markets → content and training that frames the market dialog on the same basis.
- Match on products → message clarification + USP training directly linked to product knowledge.
- Training across time and place → digital format that is just-in-time and can be used globally.
- Longevity → modular content that can be used again and again for both new and existing employees.
- Cost efficiency → digital first to reduce expensive attendance training.