Developing your
commercial strategy 

We take pride not only in delivering recommendations but also in being your committed partner in implementing and operationalising the strategies that we co-create.

A commercial strategy is crucial as it provides a structured framework for decision-making, guides resource allocation, and ensures alignment with organisational goals, ultimately driving sustainable growth and competitive advantage.

Colleague receiving feedback from manager


At Grape, we understand that the core of any successful enterprise is a robust commercial strategy. A well-crafted commercial strategy provides a framework that guides decision-making at all levels within the company, and it helps navigate the complexities of the business environment, capitalize on opportunities, and achieve sustainable growth.

Our team consists not only of strategic thinkers but also seasoned practitioners with a proven track record of turning plans into actions. From the boardroom to the front lines, we collaborate closely with your team to ensure a seamless development of your commercial strategy and the execution that transforms visions into tangible results.

Building and executing a winning strategy

We can help you establish a solid foundation by defining your aspirations, including clear visions, missions, values, and objectives to guide your journey. With these aspirations in place, we can assist you in crafting a winning commercial strategy.

We help identify the must-win battles to ensure strategic focus and drive your success forward.

Success doesn’t stop at planning; it requires effective mobilisation of the entire organisation. We help assemble teams and resources behind the strategy to ensure its successful execution.

ASTO-Model illustration
Aspiration and Strategy. Mission, Vision, Values Strategic goals and Must Win Battles.
Tactical implementation. Plans, Sales Enablement, Operating Model and Commercial Framework.
Organisational mobilisation. Sales and Leadership development, Culture & Engagement, Sales Management and Tracking and Reward.

With you every step of the way

From inception to execution, we are dedicated to helping you achieve your commercial goals and drive sustainable growth.

How we work:

  • Scope and Objectives
  • Analyses
  • Develop
  • Implementation
  • Execution

We collaborate with your team to define goals, challenges, and priorities, ensuring alignment with your organisation’s mission and vision.

Our experts conduct thorough research and gather insights to identify opportunities and challenges.

We craft a robust commercial strategy tailored to your unique needs, outlining key initiatives and must-win battles essential for success. Then work closely with your team to translate strategy into action.

With a focus on mobilising your organisation, we provide support and guidance throughout the execution phase, ensuring seamless implementation and alignment with strategic objectives.

Please feel free to get in touch if you would like further information or have any queries about how we can support your organisation.

Commercial strategy: Professionals having a light conversation.
Smiling professional at her desk
Commercial strategy - meeting between professionals

How can I help you today?