E-LEARNING AS PRODUCT TRAINING
Product training is a form of training where employees are given information and knowledge about a specific product. The goal is typically for them to gain the right and specific knowledge that enables them to guide and advise customers to find the right solution for them.
Product training as
e-learning can:
- Give employees specific knowledge about a product. This can include how it’s made, how it works and how it should be used.
- Train employees to advise customers about the product.
- Promote better sales and higher customer satisfaction.
In this blog post, we take a closer look at what product training is.
Which employees is product training relevant for?
Typically, employees in a sales position need to be directly ‘trained’ on a product. This could be a company’s own employees or a subcontractor of a product.
With specific knowledge of a product’s characteristics and benefits, they can:
- Sell the right thing for the customer’s needs.
- Answer customer questions.
- Be trustworthy in their sales and guidance.
Form, content and tools
The form of the course can be a combination of several tools and is always designed according to the relevant learning objectives and the purpose of the course. It often makes sense to visualize the product with graphics and explanations. It can also be relevant to show customer situations in the form of cases where employees need to practice the right advice.
For example, a course can include tools in the form of:
- Plain graphics and animation showing customer situations and product usage.
- Video or 3D simulations of the product’s characteristics.
- And exercises that practice real-life customer situations.
Below you can see an example of how you can use the tools in the program Rise.
What could a course typically be about?
A product training e-learning course can be about all kinds of products, brands and the company behind the product. Typically, you want to highlight the product’s special features and which customers will particularly benefit from the product’s variations.
In a nutshell
Product training educates employees on all the benefits and specifications of a particular product. The only limit is your imagination.