{"id":35553,"date":"2025-10-27T08:13:43","date_gmt":"2025-10-27T08:13:43","guid":{"rendered":"https:\/\/grapenordic.com\/what-does-bad-product-training-cost-how-does-it-become-a-strategic-advantage\/"},"modified":"2026-10-04T17:10:39","modified_gmt":"2026-10-04T17:10:39","slug":"what-does-bad-product-training-cost-how-does-it-become-a-strategic-advantage","status":"publish","type":"post","link":"https:\/\/grapenordic.com\/en\/what-does-bad-product-training-cost-how-does-it-become-a-strategic-advantage\/","title":{"rendered":"What does bad product training cost | How does it become a strategic advantage?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Imagine two salespeople presenting your product differently. Or a new support representative giving customers completely different answers than their experienced colleague. This happens every day in companies where product training is ad hoc, unsystematic, or left to on-the-job training by a colleague.  <\/p>\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">It may seem harmless, but the consequences are anything but small. Poor product training creates inconsistent customer experience, inefficient employees and increased support pressure. This hurts the bottom line and ultimately growth and competitiveness.  <\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">But it doesn\u2019t have to be that way. Digital, standardized product training is one of the most effective ways to improve performance across the organization and turn a hidden cost into a tangible business advantage. <\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"TextRun MacChromeBold SCXW4899765 BCX0\" lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW4899765 BCX0\" style=\"color: #e96569;\" data-ccp-parastyle=\"heading 3\">The challenge: <\/span>Training as a one-time effort<\/span><span class=\"EOP SCXW4899765 BCX0\" data-ccp-props=\"{{{wpml_tag_13}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281{{{wpml_tag_14}}}\"> <\/span><\/h2>\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">In many organizations, product training is still seen as something to be \u2018done\u2019. New employees get a quick intro, some slides \u2013 and the rest they have to learn on the job. This is both inefficient and expensive in the long run.  <\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">Typical symptoms:<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"none\">Training depends on who is teaching<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Information is lost or given differently<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">The sales team is insecure in presentations<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Support must \u201ccorrect\u201d errors and misunderstandings<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">When knowledge is not codified and accessible, organizations lose both overview and the ability to scale effectively.<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"TextRun MacChromeBold SCXW118803949 BCX0\" lang=\"EN-US\" data-contrast=\"none\">Six consequences of poor product training<\/span><span class=\"EOP SCXW118803949 BCX0\" data-ccp-props=\"{{{wpml_tag_13}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281{{{wpml_tag_14}}}\"> <\/span><\/h2>\n\n<ol class=\"wp-block-list\">\n<li><b>Slow ramp-up<\/b><br\/>New employees become productive later because they lack structured learning. Knowledge must be sought out or improvised \u2013 and mistakes happen along the way.<span data-ccp-props=\"{{{wpml_tag_8}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_9}}}\"> <\/span><\/li>\n\n\n\n<li><b>Inconsistency in messaging<\/b><br\/>When 10 people explain the product in different ways, both customers and colleagues lose track. It undermines brand and credibility.<span data-ccp-props=\"{{{wpml_tag_8}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_9}}}\"> <\/span><\/li>\n\n\n\n<li><b>Resource-intensive organization<\/b><br\/>Face-to-face workshops require coordination, transportation and repeat sessions \u2013 often for the same topics.<span data-ccp-props=\"{{{wpml_tag_8}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_9}}}\"> <\/span><\/li>\n\n\n\n<li><b>Lower win rates<\/b><br\/>Uncertain product knowledge weakens the sales team\u2019s ability to argue strongly and accurately \u2013 and the sales process becomes longer and less effective.<span data-ccp-props=\"{{{wpml_tag_8}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_9}}}\"> <\/span><\/li>\n\n\n\n<li><b>Increased support load<\/b><br\/>Lack of frontline knowledge creates errors and misunderstandings that end up in support \u2013 costing time, money and customer experience.<span data-ccp-props=\"{{{wpml_tag_8}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_9}}}\"> <\/span><\/li>\n\n\n\n<li><b>Increased customer churn<\/b><br\/>Customers who experience doubt, errors or inconsistent communication lose trust \u2013 and seek alternatives.<span data-ccp-props=\"{{{wpml_tag_8}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_9}}}\"> <\/span><\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\"><span class=\"TextRun MacChromeBold SCXW264320948 BCX0\" lang=\"EN-US\" data-contrast=\"none\">The digital solution: Consistent, measurable e-learning<\/span><span class=\"EOP SCXW264320948 BCX0\" data-ccp-props=\"{{{wpml_tag_19}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281{{{wpml_tag_20}}}\"> <\/span><\/h2>\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">Digital product training ensures that all employees have access to the same, up-to-date and targeted knowledge \u2013 when they need it.<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">It\u2019s not just about flexibility. It\u2019s about creating learning that is: <\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"none\">Standardized<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Available on-demand<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Measurable and traceable<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Scalable<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">According to a study from <b><a href=\"https:\/\/www.intellum.com\/resources\/blog\/top-findings-on-the-business-impact-of-customer-education\">Intellum<\/a>* study<\/b> organizations with structured digital training achieve the following results:<span data-ccp-props=\"{{{wpml_tag_11}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_12}}}\"> <\/span><\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><b><span data-contrast=\"auto\">Effect area<\/span><\/b><span data-ccp-props=\"{{{wpml_tag_5}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_6}}}\"> <\/span><\/td><td><b><span data-contrast=\"auto\">Result area<\/span><\/b><span data-ccp-props=\"{{{wpml_tag_5}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_6}}}\"> <\/span><\/td><\/tr><tr><td><span data-contrast=\"auto\">Product revenue<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_4}}}\"> <\/span><\/td><td><span data-contrast=\"auto\">+7,6 %<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_4}}}\"> <\/span><\/td><\/tr><tr><td><span data-contrast=\"auto\">Product adoption<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_4}}}\"> <\/span><\/td><td><span data-contrast=\"auto\">+38,3 %<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_4}}}\"> <\/span><\/td><\/tr><tr><td><span data-contrast=\"auto\">Customer satisfaction<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_4}}}\"> <\/span><\/td><td><span data-contrast=\"auto\">+26,2 %<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_4}}}\"> <\/span><\/td><\/tr><tr><td><span data-contrast=\"auto\">Average customer value (LTV)<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_4}}}\"> <\/span><\/td><td><span data-contrast=\"auto\">+35 %<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_4}}}\"> <\/span><\/td><\/tr><tr><td><span data-contrast=\"auto\">Support costs<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_4}}}\"> <\/span><\/td><td><span data-contrast=\"auto\">\u201315,5 %<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_4}}}\"> <\/span><\/td><\/tr><tr><td><span data-contrast=\"auto\">Win rate (new customers)<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_4}}}\"> <\/span><\/td><td><span data-contrast=\"auto\">+28,9 %<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_4}}}\"> <\/span><\/td><\/tr><tr><td><span data-contrast=\"auto\">Sales cycle (length)<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_4}}}\"> <\/span><\/td><td><span data-contrast=\"auto\">\u20138,1 %<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0{{{wpml_tag_4}}}\"> <\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><span class=\"TextRun SCXW34499359 BCX0\" lang=\"EN-US\" data-contrast=\"none\">*Source:<a href=\"https:\/\/www.intellum.com\/resources\/blog\/top-findings-on-the-business-impact-of-customer-education\"> Intellum, \u201cThe Business Impact of Customer Education<\/a>\u201d<\/span><span class=\"EOP SCXW34499359 BCX0\" data-ccp-props=\"{{{wpml_tag_11}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_12}}}\"> <\/span><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"TextRun MacChromeBold SCXW205916230 BCX0\" lang=\"EN-US\" data-contrast=\"none\">This is why works it works: Learning = <span class=\"NormalTextRun SpellingErrorV2Themed SCXW205916230 BCX0\" data-ccp-parastyle=\"heading 3\">quality assurance<\/span><\/span><span class=\"EOP SCXW205916230 BCX0\" data-ccp-props=\"{{{wpml_tag_15}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281{{{wpml_tag_16}}}\"> <\/span><\/h2>\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">Standardization reduces variation and ensures quality whether in production, service or learning. It\u2019s a familiar principle from Lean and quality management, where the concept of standard work is used to create predictability, higher output and fewer errors. <\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/p>\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">According to <a href=\"https:\/\/www.hbs.edu\/ris\/Publication%20Files\/09-018_09d65cdf-d6f1-42ea-8840-acbd91b87d38.pdf\">Harvard Business Review<\/a>, the same applies to learning: when information is codified and versioned, errors and misunderstandings are reduced and learning outcomes increase. Digital training is the ideal platform for this because: <\/span><span data-ccp-props=\"{{{wpml_tag_5}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_6}}}\"> <\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"none\">Content is the same for everyone<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Updates can be rolled out centrally<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">The level of knowledge can be documented<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><i><span data-contrast=\"none\">Sources: <a href=\"https:\/\/www.hbs.edu\/ris\/Publication%20Files\/09-018_09d65cdf-d6f1-42ea-8840-acbd91b87d38.pdf\">Harvard Business Review, \u201cWhy Organizations Don\u2019t Learn\u201d &amp; \u201cStandard Work for Lean\u201d<\/a><\/span><\/i><span data-ccp-props=\"{{{wpml_tag_7}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_8}}}\"> <\/span><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"TextRun MacChromeBold SCXW181169198 BCX0\" lang=\"EN-US\" data-contrast=\"none\">From knowledge sharing to <span class=\"NormalTextRun SCXW181169198 BCX0\" data-ccp-parastyle=\"heading 3\">sales performance<\/span><\/span><span class=\"EOP SCXW181169198 BCX0\" data-ccp-props=\"{{{wpml_tag_11}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281{{{wpml_tag_12}}}\"> <\/span><\/h2>\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">One of the most effective places to start with digital product training is in sales. When salespeople have access to structured and interactive training: <\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"none\">Do they get ready to perform faster<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Do they get a consistent argumentation<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Can they more easily translate product features into customer value<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">At Grape, for example, we helped <a href=\"https:\/\/grapenordic.com\/portfolio\/stark-kundecase\">STARK <\/a>digitize and standardize product training across departments and locations. The result was faster onboarding, increased sales confidence and more consistent communication with a direct impact on the customer experience. <\/span><span data-ccp-props=\"{{{wpml_tag_5}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_6}}}\"> <\/span><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"TextRun MacChromeBold SCXW123883832 BCX0\" lang=\"EN-US\" data-contrast=\"none\">Training is not a support function, it is <span class=\"NormalTextRun SpellingErrorV2Themed SCXW123883832 BCX0\" style=\"color: #e96569;\" data-ccp-parastyle=\"heading 3\">strategy<\/span><\/span><span class=\"EOP SCXW123883832 BCX0\" data-ccp-props=\"{{{wpml_tag_17}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281{{{wpml_tag_18}}}\"> <\/span><\/h2>\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">Traditional product training isn\u2019t just ineffective \u2013 it\u2019s costly in terms of performance, customer experience and growth. By elevating product training from a one-off effort to a strategic learning system, your organization can achieve: <\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"none\">Faster training<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Stronger sales performance<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Lower support costs<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Higher customer satisfaction and retention<\/span><span data-ccp-props=\"{{{wpml_tag_3}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_4}}}\"> <\/span><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"none\">It starts with taking training seriously and choosing <a href=\"https:\/\/grapenordic.com\/e-learning\">a solution that works in practice.<\/a><\/span><span data-ccp-props=\"{{{wpml_tag_5}}}&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240{{{wpml_tag_6}}}\"> <\/span><\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><span class=\"TextRun MacChromeBold SCXW172011693 BCX0\" lang=\"EN-US\" data-contrast=\"none\">Do you want to see how it works i practice?<\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW172011693 BCX0\"><span class=\"SCXW172011693 BCX0\"> <\/span><br class=\"SCXW172011693 BCX0\"\/><\/span><span class=\"TextRun SCXW172011693 BCX0\" lang=\"EN-US\" data-contrast=\"none\">Read our our <a href=\"https:\/\/grapenordic.com\/portfolio\/stark-kundecase\">case about STARK<\/a> or <a href=\"https:\/\/grapenordic.com\/kontakt-grape\">book a meeting<\/a>, where we show you how product training can be be elevated with digital e-learning.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine two salespeople presenting your product differently. Or a new support representative giving customers completely different answers than their experienced colleague. This happens every day in companies where product training is ad hoc, unsystematic, or left to on-the-job training by a colleague. It may seem harmless, but the consequences are anything but small. Poor product [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-35553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-learning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What does bad product training cost?<\/title>\n<meta name=\"description\" content=\"Poor product training hurts the bottom line. 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