{"id":34173,"date":"2025-01-30T11:29:15","date_gmt":"2025-01-30T11:29:15","guid":{"rendered":"https:\/\/grapenordic.com\/?p=34173"},"modified":"2025-08-12T06:14:11","modified_gmt":"2025-08-12T06:14:11","slug":"e-learning-as-product-training","status":"publish","type":"post","link":"https:\/\/grapenordic.com\/en\/e-learning-as-product-training\/","title":{"rendered":"E-learning as product training"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#243936&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;4%&#8221; top_padding_tablet=&#8221;20%&#8221; top_padding_phone=&#8221;20%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; 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tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_responsive_text inherited_font_style=&#8221;default&#8221; font_size_desktop=&#8221;65&#8243; font_size_tablet=&#8221;30&#8243; font_size_phone=&#8221;30&#8243; text_direction=&#8221;default&#8221; font_line_height=&#8221;1&#8243;]\n<h2><span style=\"color: #ffffff;\"><span style=\"color: #e96569;\">E-LEARNING <span style=\"color: #ffffff;\">AS PRODUCT TRAINING<\/span><\/span><\/span><\/h2>\n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; 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css_animation=&#8221;&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]Product training is a form of training where employees are given information and knowledge about a specific product. The goal is typically for them to gain the right and specific knowledge that enables them to guide and advise customers to find the right solution for them.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#243936&#8243; bg_image=&#8221;26780&#8243; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding_tablet=&#8221;1%&#8221; top_padding_phone=&#8221;1%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;home&#8221; overlay_strength=&#8221;1&#8243; 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row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; el_id=&#8221;svindlerne&#8221; text_direction=&#8221;default&#8221;]\n<h5><em>Written by <a href=\"https:\/\/grapenordic.com\/en\/anna-foldager-joergensen\/\">Anna Foldager J\u00f8rgensen<\/a><\/em><\/h5>\n[\/vc_column_text][vc_column_text]\n<h2><span style=\"color: #e96569;\">Product training<\/span> as<br \/>e-learning can:<\/h2>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-3\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Give employees specific knowledge about a product. This can include how it&#8217;s made, how it works and how it should be used.<\/li>\n<li>Train employees to advise customers about the product.<\/li>\n<li>Promote better sales and higher customer satisfaction.<\/li>\n<\/ul>\n <\/div>[vc_column_text]In this blog post, we take a closer look at what product training is.[\/vc_column_text][vc_column_text el_id=&#8221;gode&#8221;]\n<h2><span style=\"color: #000000;\">Which employees is product training <span style=\"color: #e96569;\">relevant for<\/span>?<\/span><\/h2>\n<p>Typically, employees in a sales position need to be directly &#8216;trained&#8217; on a product. This could be a company&#8217;s own employees or a subcontractor of a product.<\/p>\n<p>With specific knowledge of a product&#8217;s characteristics and benefits, they can:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-3\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Sell the right thing for the customer&#8217;s needs.<\/li>\n<li>Answer customer questions.<\/li>\n<li>Be trustworthy in their sales and guidance.<\/li>\n<\/ul>\n <\/div>[vc_column_text]\n<h2><span style=\"color: #000000;\"><span style=\"color: #e96569;\">Form<\/span>, <span style=\"color: #e96569;\">content<\/span> and <span style=\"color: #e96569;\">tools<\/span><\/span><\/h2>\n<p>The form of the course can be a combination of several tools and is always designed according to the relevant learning objectives and the purpose of the course. It often makes sense to visualize the product with graphics and explanations. It can also be relevant to show customer situations in the form of cases where employees need to practice the right advice.<\/p>\n<p>For example, a course can include tools in the form of:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-3\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Plain graphics and animation showing customer situations and product usage.<\/li>\n<li>Video or 3D simulations of the product&#8217;s characteristics.<\/li>\n<li>And exercises that practice real-life customer situations.<\/li>\n<\/ul>\n <\/div>[vc_column_text]Below you can see an example of how you can use the tools in the program <span style=\"color: #e96569;\"><a style=\"color: #e96569;\" href=\"https:\/\/grapenordic.com\/en\/articulate-rise\/\">Rise<\/a><\/span>.[\/vc_column_text][nectar_video_player_self_hosted video_webm=&#8221;https:\/\/grapenordic.com\/wp-content\/uploads\/2023\/12\/Contentblokke-i-Rise-1.webm&#8221; video_mp4=&#8221;https:\/\/grapenordic.com\/wp-content\/uploads\/2023\/12\/Contentblokke-i-Rise-1.mp4&#8243; align=&#8221;center&#8221; player_functionality=&#8221;default&#8221; hide_controls=&#8221;yes&#8221; loop=&#8221;yes&#8221; autoplay=&#8221;yes&#8221; autoplay_func=&#8221;scroll_based&#8221; video_loading=&#8221;default&#8221; border_radius=&#8221;15px&#8221; box_shadow=&#8221;small_depth&#8221; advanced_gradient_display_type=&#8221;linear&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2><span style=\"color: #000000;\">What could a course <span style=\"color: #e96569;\">typically<\/span> be about?<\/span><\/h2>\n<p>A product training <a href=\"https:\/\/grapenordic.com\/en\/e-learning\/\">e-learning<\/a> course can be about all kinds of products, brands and the company behind the product. 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