{"id":38135,"date":"2026-10-08T12:33:51","date_gmt":"2026-10-08T12:33:51","guid":{"rendered":"https:\/\/grapenordic.com\/?post_type=case-study&#038;p=38135"},"modified":"2026-10-12T12:34:05","modified_gmt":"2026-10-12T12:34:05","slug":"conversations-velux","status":"publish","type":"case-study","link":"https:\/\/grapenordic.com\/en\/portfolio-en\/conversations-velux\/","title":{"rendered":"Conversations at Velux"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>THE CHALLENGE<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">VELUX wanted to develop videos that could help managers understand how to conduct effective development conversations and provide feedback to their employees in practice. They already had guides and tools in place, but found that managers and employees could sometimes be unsure how to apply the frameworks in real-life conversations. There was therefore a need for a more practical and engaging way to demonstrate best practices, focusing on concrete situations rather than theory and tools alone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/grapenordic.com\/wp-content\/uploads\/2026\/03\/P1138016-scaled.webp\" alt=\"\" class=\"wp-image-37068\" style=\"border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-left-radius:15px;border-bottom-right-radius:15px\" srcset=\"https:\/\/grapenordic.com\/wp-content\/uploads\/2026\/03\/P1138016-scaled.webp 2560w, https:\/\/grapenordic.com\/wp-content\/uploads\/2026\/03\/P1138016-300x200.webp 300w, https:\/\/grapenordic.com\/wp-content\/uploads\/2026\/03\/P1138016-1024x683.webp 1024w, https:\/\/grapenordic.com\/wp-content\/uploads\/2026\/03\/P1138016-768x512.webp 768w, https:\/\/grapenordic.com\/wp-content\/uploads\/2026\/03\/P1138016-1536x1024.webp 1536w, https:\/\/grapenordic.com\/wp-content\/uploads\/2026\/03\/P1138016-2048x1365.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>THE SOLUTION<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We developed three short videos featuring actors who demonstrate dialogues between managers and employees in specific conversation scenarios. Throughout the videos, small animated characters appear to highlight key points and illustrate different ways of approaching the conversations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grape was responsible for script development, planning, storyboarding, animation, editing and project management as producer. The combination of real people and animation gave the videos a creative style with both charm and humour.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>THE RESULT<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A creative learning format<\/strong><\/li>\n\n\n\n<li><strong>Combining animation with real people<\/strong><\/li>\n\n\n\n<li><strong>Focused on practical conversations, feedback and development discussions<\/strong><\/li>\n\n\n\n<li><strong>Short videos that demonstrate situations and best practices in a simple and engaging way<\/strong><\/li>\n\n\n\n<li><strong>A format that shows how short videos can be used when a longer learning journey is not necessary<\/strong><\/li>\n<\/ul>\n","protected":false},"featured_media":37068,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"case-category":[],"class_list":["post-38135","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversations at Velux - Grape<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grapenordic.com\/en\/portfolio-en\/conversations-velux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversations at Velux - Grape\" \/>\n<meta property=\"og:description\" content=\"THE CHALLENGE VELUX wanted to develop videos that could help managers understand how to conduct effective development conversations and provide feedback to their employees in practice. 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