{"id":36687,"date":"2026-10-05T07:39:26","date_gmt":"2026-10-05T07:39:26","guid":{"rendered":"https:\/\/grapenordic.com\/?post_type=case-study&#038;p=36687"},"modified":"2026-11-05T13:24:55","modified_gmt":"2026-11-05T13:24:55","slug":"mercedes","status":"publish","type":"case-study","link":"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/","title":{"rendered":"Strategy training at Mercedes"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">ONLINE&nbsp;PREPARATION<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We have developed an e-learning program that is part of a&nbsp;<strong>blended learning<\/strong>&nbsp;program at Mercedes. The purpose of the e-learning modules is to provide the salespeople with a basic knowledge of the various topics so that they are better prepared for the sales training afterwards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"480\" src=\"https:\/\/grapenordic.com\/wp-content\/uploads\/2021\/09\/Mercedes-Case-2.jpg\" alt=\"Mercedes dashboard med hotspots. Case fra Rise e-learning program om elbiler.\" srcset=\"https:\/\/grapenordic.com\/wp-content\/uploads\/2021\/09\/Mercedes-Case-2.jpg 1000w, https:\/\/grapenordic.com\/wp-content\/uploads\/2021\/09\/Mercedes-Case-2-300x144.jpg 300w, https:\/\/grapenordic.com\/wp-content\/uploads\/2021\/09\/Mercedes-Case-2-768x369.jpg 768w\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">WHEN EXPLORING&nbsp;NEW LANDS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It was important for us to create an e-learning program that broke down the complex topics into smaller chunks. EVs, charging solutions and providers are new territory for many of these vendors, but the modules provide a simple entry point.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWe are in the middle of a transition phase from conventional&nbsp;<strong>cars to electric cars<\/strong>, and it is important that our salespeople can advise customers not only about the electric car itself but also about the various&nbsp;<strong>charging solutions and charging providers.<\/strong>\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jens Lyngholm<br><\/strong>Marketing Operations Vans, Mercedes Benz<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">DO YOU NEED TO IMPLEMENT&nbsp;BEHAVIORAL CHANGES, TOO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-learning is an effective way to implement behavioural change. Whether for workplace health, professional development or personal growth, e-learning can help create and sustain desired behavioural changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With e-learning, the target group receives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flexibility<\/li>\n\n\n\n<li>Interactive content<\/li>\n\n\n\n<li>Customised learning<\/li>\n\n\n\n<li>Continuous evaluation<\/li>\n\n\n\n<li>Control over your own learning process<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re passionate about doing away with boring e-learning! Our skilled team of learning designers, experienced consultants and sharp project managers focus on usability and innovative methods, so together we can strengthen your employees\u2019 knowledge and skills.<\/p>\n","protected":false},"featured_media":36812,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"case-category":[55,56],"class_list":["post-36687","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-category-product-training","case-category-sales-customer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strategy training at Mercedes - Grape<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy training at Mercedes\" \/>\n<meta property=\"og:description\" content=\"ONLINE&nbsp;PREPARATION We have developed an e-learning program that is part of a&nbsp;blended learning&nbsp;program at Mercedes. The purpose of the e-learning modules is to provide the salespeople with a basic knowledge of the various topics so that they are better prepared for the sales training afterwards. WHEN EXPLORING&nbsp;NEW LANDS It was important for us to create [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/\" \/>\n<meta property=\"og:site_name\" content=\"Grape\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/grapenordic\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-05T13:24:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grapenordic.com\/wp-content\/uploads\/2026\/10\/MERCEDES_2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/portfolio-en\\\/mercedes\\\/\",\"url\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/portfolio-en\\\/mercedes\\\/\",\"name\":\"Strategy training at Mercedes - Grape\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/portfolio-en\\\/mercedes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/portfolio-en\\\/mercedes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grapenordic.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/MERCEDES_2.webp\",\"datePublished\":\"2026-10-05T07:39:26+00:00\",\"dateModified\":\"2026-11-05T13:24:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/portfolio-en\\\/mercedes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/grapenordic.com\\\/en\\\/portfolio-en\\\/mercedes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/portfolio-en\\\/mercedes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/grapenordic.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/MERCEDES_2.webp\",\"contentUrl\":\"https:\\\/\\\/grapenordic.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/MERCEDES_2.webp\",\"width\":2100,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/portfolio-en\\\/mercedes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Frontpage\",\"item\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategy training at Mercedes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/\",\"name\":\"Grape\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/#organization\",\"name\":\"Grape\",\"url\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/grapenordic.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/grape_logo_hvid-2-1.webp\",\"contentUrl\":\"https:\\\/\\\/grapenordic.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/grape_logo_hvid-2-1.webp\",\"width\":433,\"height\":130,\"caption\":\"Grape\"},\"image\":{\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/grapenordic\\\/\",\"https:\\\/\\\/www.facebook.com\\\/grapenordic\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC2OoQQVitKhGDNqQEH0av0Q\"],\"legalName\":\"Grape A\\\/S\",\"vatID\":\"DK26079926\",\"foundingDate\":\"2001\",\"email\":\"info@grapenordic.com\",\"telephone\":\"+45 70 10 20 48\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Aldersrogade 1\",\"postalCode\":\"2100\",\"addressLocality\":\"K\u00f8benhavn \u00d8\",\"addressCountry\":\"DK\"},\"location\":[{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Aldersrogade 1\",\"postalCode\":\"2100\",\"addressLocality\":\"K\u00f8benhavn \u00d8\",\"addressCountry\":\"DK\"}},{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Mejlgade 27\",\"postalCode\":\"8000\",\"addressLocality\":\"Aarhus\",\"addressCountry\":\"DK\"}}],\"contactPoint\":{\"@type\":\"ContactPoint\",\"contactType\":\"customer service\",\"telephone\":\"+45 70 10 20 48\",\"email\":\"info@grapenordic.com\",\"url\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/contact\\\/\",\"availableLanguage\":[\"Danish\",\"English\"]},\"areaServed\":[{\"@type\":\"Country\",\"name\":\"Denmark\"},{\"@type\":\"Country\",\"name\":\"Sweden\"},{\"@type\":\"Country\",\"name\":\"Norway\"},{\"@type\":\"Country\",\"name\":\"Finland\"},{\"@type\":\"Country\",\"name\":\"Iceland\"}],\"knowsAbout\":[\"e-learning\",\"compliance training\",\"GDPR\",\"IT security\",\"anti-money laundering (AML)\",\"anti-corruption\",\"onboarding\",\"leadership e-learning\",\"soft skills\"]},{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/portfolio-en\\\/mercedes\\\/#article\",\"headline\":\"Strategy training at Mercedes\",\"description\":\"Mercedes is on track for their \u201call electric\u201d goal. But with an entirely new type of car, a new type of questions, and new customer challenges, the sales people must be well prepared to answer questions and advise customers about electric cars, charging solutions, and charging providers.\",\"url\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/portfolio-en\\\/mercedes\\\/\",\"inLanguage\":\"en\",\"datePublished\":\"2026-10-05T07:39:26+00:00\",\"image\":{\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/portfolio-en\\\/mercedes\\\/#primaryimage\"},\"author\":{\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/#organization\"},\"publisher\":{\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/#organization\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/portfolio-en\\\/mercedes\\\/\"},\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/portfolio-en\\\/mercedes\\\/\"},\"about\":{\"@id\":\"https:\\\/\\\/grapenordic.com\\\/en\\\/online-courses\\\/sales-training\\\/#service\"},\"mentions\":{\"@type\":\"Organization\",\"name\":\"Mercedes\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Strategy training at Mercedes - Grape","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/","og_locale":"en_US","og_type":"article","og_title":"Strategy training at Mercedes","og_description":"ONLINE&nbsp;PREPARATION We have developed an e-learning program that is part of a&nbsp;blended learning&nbsp;program at Mercedes. The purpose of the e-learning modules is to provide the salespeople with a basic knowledge of the various topics so that they are better prepared for the sales training afterwards. WHEN EXPLORING&nbsp;NEW LANDS It was important for us to create [&hellip;]","og_url":"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/","og_site_name":"Grape","article_publisher":"https:\/\/www.facebook.com\/grapenordic\/","article_modified_time":"2026-11-05T13:24:55+00:00","og_image":[{"width":2100,"height":1500,"url":"https:\/\/grapenordic.com\/wp-content\/uploads\/2026\/10\/MERCEDES_2.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/","url":"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/","name":"Strategy training at Mercedes - Grape","isPartOf":{"@id":"https:\/\/grapenordic.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/#primaryimage"},"image":{"@id":"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/#primaryimage"},"thumbnailUrl":"https:\/\/grapenordic.com\/wp-content\/uploads\/2026\/10\/MERCEDES_2.webp","datePublished":"2026-10-05T07:39:26+00:00","dateModified":"2026-11-05T13:24:55+00:00","breadcrumb":{"@id":"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/#primaryimage","url":"https:\/\/grapenordic.com\/wp-content\/uploads\/2026\/10\/MERCEDES_2.webp","contentUrl":"https:\/\/grapenordic.com\/wp-content\/uploads\/2026\/10\/MERCEDES_2.webp","width":2100,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Frontpage","item":"https:\/\/grapenordic.com\/en\/"},{"@type":"ListItem","position":2,"name":"Strategy training at Mercedes"}]},{"@type":"WebSite","@id":"https:\/\/grapenordic.com\/en\/#website","url":"https:\/\/grapenordic.com\/en\/","name":"Grape","description":"","publisher":{"@id":"https:\/\/grapenordic.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grapenordic.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/grapenordic.com\/en\/#organization","name":"Grape","url":"https:\/\/grapenordic.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grapenordic.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/grapenordic.com\/wp-content\/uploads\/2026\/09\/grape_logo_hvid-2-1.webp","contentUrl":"https:\/\/grapenordic.com\/wp-content\/uploads\/2026\/09\/grape_logo_hvid-2-1.webp","width":433,"height":130,"caption":"Grape"},"image":{"@id":"https:\/\/grapenordic.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/grapenordic\/","https:\/\/www.facebook.com\/grapenordic\/","https:\/\/www.youtube.com\/channel\/UC2OoQQVitKhGDNqQEH0av0Q"],"legalName":"Grape A\/S","vatID":"DK26079926","foundingDate":"2001","email":"info@grapenordic.com","telephone":"+45 70 10 20 48","address":{"@type":"PostalAddress","streetAddress":"Aldersrogade 1","postalCode":"2100","addressLocality":"K\u00f8benhavn \u00d8","addressCountry":"DK"},"location":[{"@type":"Place","address":{"@type":"PostalAddress","streetAddress":"Aldersrogade 1","postalCode":"2100","addressLocality":"K\u00f8benhavn \u00d8","addressCountry":"DK"}},{"@type":"Place","address":{"@type":"PostalAddress","streetAddress":"Mejlgade 27","postalCode":"8000","addressLocality":"Aarhus","addressCountry":"DK"}}],"contactPoint":{"@type":"ContactPoint","contactType":"customer service","telephone":"+45 70 10 20 48","email":"info@grapenordic.com","url":"https:\/\/grapenordic.com\/en\/contact\/","availableLanguage":["Danish","English"]},"areaServed":[{"@type":"Country","name":"Denmark"},{"@type":"Country","name":"Sweden"},{"@type":"Country","name":"Norway"},{"@type":"Country","name":"Finland"},{"@type":"Country","name":"Iceland"}],"knowsAbout":["e-learning","compliance training","GDPR","IT security","anti-money laundering (AML)","anti-corruption","onboarding","leadership e-learning","soft skills"]},{"@type":"Article","@id":"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/#article","headline":"Strategy training at Mercedes","description":"Mercedes is on track for their \u201call electric\u201d goal. But with an entirely new type of car, a new type of questions, and new customer challenges, the sales people must be well prepared to answer questions and advise customers about electric cars, charging solutions, and charging providers.","url":"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/","inLanguage":"en","datePublished":"2026-10-05T07:39:26+00:00","image":{"@id":"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/#primaryimage"},"author":{"@id":"https:\/\/grapenordic.com\/en\/#organization"},"publisher":{"@id":"https:\/\/grapenordic.com\/en\/#organization"},"isPartOf":{"@id":"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/"},"mainEntityOfPage":{"@id":"https:\/\/grapenordic.com\/en\/portfolio-en\/mercedes\/"},"about":{"@id":"https:\/\/grapenordic.com\/en\/online-courses\/sales-training\/#service"},"mentions":{"@type":"Organization","name":"Mercedes"}}]}},"_links":{"self":[{"href":"https:\/\/grapenordic.com\/en\/wp-json\/wp\/v2\/case-study\/36687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grapenordic.com\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/grapenordic.com\/en\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grapenordic.com\/en\/wp-json\/wp\/v2\/media\/36812"}],"wp:attachment":[{"href":"https:\/\/grapenordic.com\/en\/wp-json\/wp\/v2\/media?parent=36687"}],"wp:term":[{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/grapenordic.com\/en\/wp-json\/wp\/v2\/case-category?post=36687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}