{"id":36675,"date":"2026-10-05T06:58:00","date_gmt":"2026-10-05T06:58:00","guid":{"rendered":"https:\/\/grapenordic.com\/?post_type=case-study&p=36675"},"modified":"2026-10-12T12:56:01","modified_gmt":"2026-10-12T12:56:01","slug":"freetrailer","status":"publish","type":"case-study","link":"https:\/\/grapenordic.com\/en\/portfolio-en\/freetrailer\/","title":{"rendered":"Explainer for Freetrailer"},"content":{"rendered":"\n

MEET THE CUSTOMER PETER\u2026<\/h2>\n\n\n\n

We started with a story about Peter \u2013 a man who has just bought a large item in a shop and needs a trailer to transport the item home.<\/p>\n\n\n\n

Peter\u2019s use of a Freetrailer brought benefits to the store manager, the chain\u2019s marketing manager and even the investor in Freetrailer.<\/p>\n\n\n\n

From that narrative, Freetrailer\u2019s business concept was made relatable and understandable.<\/p>\n\n\n\n

\n
\n
\"Freetrailer<\/figure>\n<\/div>\n\n\n\n
\n
\"Freetrailer<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n

<\/p>\n\n\n\n

We are very happy with our collaboration with Grape. They have demonstrated outstanding expertise, creativity and professionalism. Grape understood our needs and created visually appealing content that conveyed our message. We look forward to continuing our collaboration.<\/p>\n\n\n\n

Sara Lyngs\u00f8e
<\/strong>Chief Marketing Officer, Freetrailer<\/p>\n<\/blockquote>\n\n\n\n

APPEARANCE AND MESSAGE ARE CONNECTED<\/h2>\n\n\n\n

The simplicity of Freetrailer\u2019s business model is one of their greatest strengths and the narrative that \u201ceveryone can recognize themselves in Peter, or one of the other stakeholder groups\u201d resonated positively with the target audience, as well as Freetrailer itself.<\/p>\n\n\n\n

Animatically, we chose a style that incorporated sympathetic elements and supported the relatable nature of the story.<\/p>\n\n\n\n

Length-wise, we gave ourselves a 2 minute time frame \u2013 the core story had to be conveyed in 2 minutes. to keep the recipient engaged in the story and make the explainer video useful in a social media context.<\/p>\n\n\n\n

\"et<\/figure>\n","protected":false},"featured_media":36816,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"case-category":[57,56],"class_list":["post-36675","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-category-external-training","case-category-sales-customer"],"acf":[],"yoast_head":"\nExplainer for Freetrailer - Grape<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grapenordic.com\/en\/portfolio-en\/freetrailer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Explainer for Freetrailer - Grape\" \/>\n<meta property=\"og:description\" content=\"MEET THE CUSTOMER PETER\u2026 We started with a story about Peter \u2013 a man who has just bought a large item in a shop and needs a trailer to transport the item home. 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