{"id":36621,"date":"2026-10-05T04:07:42","date_gmt":"2026-10-05T04:07:42","guid":{"rendered":"https:\/\/grapenordic.com\/?post_type=case-study&#038;p=36621"},"modified":"2026-10-12T13:03:40","modified_gmt":"2026-10-12T13:03:40","slug":"product-training-at-ege-carpets","status":"publish","type":"case-study","link":"https:\/\/grapenordic.com\/en\/portfolio-en\/product-training-at-ege-carpets\/","title":{"rendered":"Product training at Ege Carpets"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">THE CHALLENGE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Digital training<\/strong>&nbsp;as&nbsp;<strong>cost-effective<\/strong>&nbsp;and&nbsp;<strong>just-in-time<\/strong>&nbsp;learning for&nbsp;<strong>all countries and partners<\/strong>&nbsp;in order to&nbsp;<strong>reduce costly attendance training<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Translated into practice, it meant:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The training format should be able to\u00a0<strong>be rolled out widely<\/strong>\u00a0without major travel and time costs.<\/li>\n\n\n\n<li>The content should be\u00a0<strong>relevant across markets<\/strong>\u00a0and could be taken\u00a0<strong>when the need arises<\/strong>\u00a0(just-in-time).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/grapenordic.com\/wp-content\/uploads\/2022\/03\/36-900x604.jpg\" alt=\"Young professionals take e-learning course\" style=\"aspect-ratio:1.490066225165563;width:900px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">THE SOLUTION<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">1) Tailor-made digital training modules<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The modules are aligned with the\u00a0<strong>global commercial organization<\/strong>\u00a0and are based on a\u00a0<strong>targeted content mix<\/strong>:<\/li>\n\n\n\n<li><strong>Product knowledge<\/strong>\u00a0\u2013 so the value and application of the product meets the customer\u2019s needs.<\/li>\n\n\n\n<li><strong>Sales knowledge and sales strategy<\/strong>\u00a0\u2013 so that methods, tools and language become common.<\/li>\n\n\n\n<li><strong>Existing + new materials<\/strong>\u00a0\u2013 to preserve the best and close gaps.<\/li>\n\n\n\n<li><strong>Clarification in messaging<\/strong>\u00a0\u2013 so that USPs and value propositions are communicated consistently.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">2) Blended academy<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The digital modules are complemented by\u00a0<strong>commercial training<\/strong>\u00a0in a\u00a0<strong>blended format<\/strong>:<\/li>\n\n\n\n<li><strong>Workshops<\/strong>\u00a0\u2013 for joint training on sales methodology and tools.<\/li>\n\n\n\n<li><strong>Leadership development<\/strong>\u00a0\u2013 so that management can\u00a0<strong>support, demand and embed the<\/strong>\u00a0the new practices.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">3) Availability and lifetime<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Across time and place<\/strong>\u00a0\u2013 so learning can be completed, repeated and reinforced at your convenience.<\/li>\n\n\n\n<li><strong>Long-term durability<\/strong>\u00a0\u2013 so that the content\u00a0<strong>can live for a long time<\/strong>\u00a0and support onboarding and upskilling on an ongoing basis.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">RESULTS<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Common sales toolbox \u2192 digital modules + workshops that standardize concepts and practices.<\/li>\n\n\n\n<li>Understanding the markets \u2192 content and training that frames the market dialog on the same basis.<\/li>\n\n\n\n<li>Match on products \u2192 message clarification + USP training directly linked to product knowledge.<\/li>\n\n\n\n<li>Training across time and place \u2192 digital format that is just-in-time and can be used globally.<\/li>\n\n\n\n<li>Longevity \u2192 modular content that can be used again and again for both new and existing employees.<\/li>\n\n\n\n<li>Cost efficiency \u2192 digital first to reduce expensive attendance training.<\/li>\n<\/ul>\n","protected":false},"featured_media":36822,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"case-category":[57,55],"class_list":["post-36621","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-category-external-training","case-category-product-training"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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