Sales Training

Sales training as a tool can significantly increase sales

Sales Training

Sales training as a tool can significantly increase sales

Since 2001, we have developed and delivered the industry's best sales training

Sales today doesn’t leave much room for mistakes or mediocre skills. If you want to win the market and create loyal customers, the skills and behaviour of your sales organisation is crucial. 

We can help you generate revenue and strong customer relationships through our training solutions. Our sales methodology and tools combined with an effective learning method ensure that your sales team learn, master and apply new behaviours when and where they matter the most – in front of the buyer. Since 2001, we have developed and delivered the best sales training in the industry. We know that new behaviors and competencies require employee development and a dedicated effort. We always customise training courses to suit your business and needs. We always think in terms of implementation and long-term sustainability when building a training course.




People trained


Coaching hours delivered
Online Course

Learn to use the best and most cutting-edge tools and techniques with our online sales training courses. We offer tailored online courses for people working with B2B sales, B2C sales or sales in Customer Service.

How do you prefer to be trained?

Sales training can be based on a specific topic/challenge, or based on the entire sales wheel. We provide experienced trainers and have over 50 different topics in which we can train you. New strategies may raise a need for cultural change of the (sales)organisation. Such changes often require more than a training, but also consuelling in reorganizing processes and establishing new structures. We can tailor and conceptualize the training process so that the entire organization gets the skills, tools and processes needed to move you towards the new goal. We call it training academies.

Why blending learning?

At Grape, we believe in blended learning, where e-learning and workshops are combined. It provides efficiency in both teaching and time spent by the participants. That is why we have built over 50 modules with generic e-learning within sales training and employee development. We work with all topics within sales, service and management in B2B and B2C companies. Our experience is built up by working with 1.100+ companies in sectors within consulting, finance, trade, insurance, IT and telecommunications, as well as transport and energy. We offer sales training for both beginners and experienced sales people. Whether you are an outbound, tele- or retail salesman. There are many opportunities with sales training, here are just a few examples of topics:

  • Planning, sales process, objection
  • Persuasive communication, argumentation, presentation
  • Book meetings, closing techniques, negotiation
  • Account Management, sales management, coaching
  • Winner mentality, relationships, facilitation, conflict management
  • Storytelling, written communication, commercial messages

"Many sales organisations, especially the established ones, forget the sales training. But remember Messi doesn't only kick free kicks in matches"

Should I contact you?

Senior Consultant

Mikael Werner