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E-Learning Kursus om salgstræning. Ung mandlig sælger, der smiler.

Sales Training

  • Duration: 90 – 120 min.

  • LANGUAGE: DANISH

Grape has put together 3 sales and customer service courses that give your employees the skills to win sales and create great customer relationships.

What sales skills do you need in your organization?

  • Professional content delivered by Grape’s senior sales consultants.
  • Designed and produced by Grape, specialists in e-learning.
  • Customized to your organization, audience and brand.

Sales today do not leave much room for error or mediocre skills.

To win in the market and create buying and loyal customers, the skills and behaviour of the sales organisation are crucial.

Those organisations that have a well-defined sales process with strong behaviors in the application of sales tools have up to 37% higher win rates than those that leave it to the talent of individual salespeople (CSO Insight, 2018).

We have developed 35 modules in sales and customer service. When you purchase access to Sales Training, your employees get access to ALL the modules.

This way, you can decide which employees need what.

To make it as easy as possible for your organization to get started with sales training, we have grouped the modules into 3 courses as inspiration for how you can put the modules together.

Trainers

The program is developed by Grape’s experienced consultants who have years of experience helping organizations boost sales.

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INSPIRATION FOR SALES TRAINING

Click to read more about the content in each program

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B2B Sales

The programme is targeted at employees who have customer contact (salespeople, advisors, consultants, etc.) and supports the entire sales process. A total of 19 modules, giving you the tools to build customer relationships and create and win business opportunities.

1. Preparation phase

The effective and results-oriented salesperson is well prepared. These modules help to get a handle on the sales process, on priorities and efforts, and on the messages to go to market with.

2. Contact phase

Establishing a trusting relationship with your customer is where the selling begins. Learn how to build strong relationships with other people and how to initiate new dialogues with the right people.

3. Needs phase

Customers are driven by their needs. The salesperson’s task is to identify and activate the customer’s needs, and base advice and proposed solutions on them. The sellers who are best able to do this win.

4. The solution phase

Vendors must be able to create an experience of value, and deliver a solid and compelling presentation of a solution. In the solution phase, the seller works to make the connection visible and can argue the value.

5. Closing phase

Sales are measured by the bottom line. It is the salesperson’s job to help the customer get to the end of a decision, while ensuring that you win in competition against others or no decision. The closing phase focuses on removing concerns, processing all decision-makers, negotiating a win-win agreement in place and closing the order.

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B2C Sales

The program is targeted at employees who have customer contact (salespeople, advisors, escorts, etc.) and supports the entire sales process. A total of 12 modules that give you the tools to meet your customers’ expectations when they interact with you.

1. Preparation phase

The effective and results-oriented salesperson is well prepared. These modules help you get a handle on the mindset and sales process that is the foundation for successfully delivering the desired results.

2. Contact phase

Establishing a trusting relationship with your customer is where the sale begins. Learn how to create strong relationships with other people and how to initiate the dialog with the customer.

3. Needs phase

Customers are driven by their needs. The salesperson’s job is to uncover and activate the needs of the customer and base advice and product suggestions on them. The salespeople who can do this best will win.

4. The solution phase

Salespeople must be able to create an experience of value and deliver a solid and compelling presentation. In the solution phase, the salesperson works to visualize the connection between the need and the solution.

5. Closing phase

Sales are measured by the bottom line. It is the salesperson’s job to help the customer get to the end of a decision, while ensuring that you win in competition against others or no decision. The closing phase focuses on removing concerns, negotiating a win-win agreement and closing the order.

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Customer Service

The program is aimed at employees who have customer contact (customer service, advisors, call centers, etc.)

1. Preparation phase

Great service starts with the right mindset. In the preparation phase, we focus on understanding what is required in the dialog, how to steer the conversation through the right phases and that we articulate ourselves clearly.

2. Contact phase

Establishing a trusting relationship with the customer is where service begins. In the contact phase, we focus on how to build strong relationships with other people and how to deal with different types of customers.

3. the information phase

Customers are driven by their needs. The service representative’s job is to uncover and activate the needs of the customer and base advice and solutions on them. The people who are best able to do this win.

4. Argumentation phases

The service representative must be able to create an experience of value and deliver a solid and convincing argument. In the argumentation phase, you work to highlight the connection between the need, the solution and the value.

5. Closing phase

The conversation with the customer must be properly concluded and we must ensure that the customer’s concerns are addressed and that we reach a conclusion. That’s what the final phase focuses on.

Order a course or contact us

JENS HINDKJÆR

CCO, Partner